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Slay It Gym

Job type:
Logo and Visual Identity
Client | Agency:
Justin J. and Stephen B.
Creative Brief:

Entrepreneurs, Justin and Stephen (also founders of Weekenders Media) are opening a Crossfit Gym in Jacksonville, Florida and hired me to design their logo and visual identity. I began with developing 3 differing concepts to find exactly the right approach before moving on to the logo and other brand materials.

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Stylescape 1
Stylescape 2
Stylescape 3

Process

As residents, Justin and Stephen are proud of the vibrant creativity and community spirit within Jacksonville. Our goal was to design an identity that would reflect and embrace those characteristics.

Wrap Up

Slay It Gym is about leaving it all out on the floor, never giving up and standing out. It's a place where all are welcome, encouraged, and supported in their fitness goals. With the gym's opening coming soon, Justin and Stephen have a full logo suite and visual identity system in place to kick off strong!

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