Justin and Stephen needed a strong visual identity that would draw the attention of their local community, be an extension of their personalities and represent the cultural foundation of the menu. I presented three concepts, each distinct from the others and emphasizing a different aspect of their original reference material. When Justin and Stephen saw the third and final concept, well, one could say it was love at first sight!

Beginning with a rich pool of inspiration ranging from iconic Korean patterns, colors, and textures to recent examples of illustration, typography and graphic design. Ultimately, we struck the balance we were looking for: bold yet welcoming, refined yet hand-crafted, and contemporary yet traditional. Justin and Stephen loved where it landed and believe it is the perfect fit for their new venture.

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"We’ve worked with Victorio in the past and have always loved his work, so when we had an idea for a new project we didn’t even consider asking anyone else! After a couple conversations about concept, design, and colors Victorio provided us with a few options to narrow down the look we were going for. All three looks were fantastic, however one immediately stood out and was exactly what we were looking for! A few tweaks later and everything was done super fast! Victorio was always communicative throughout the entire process and was a pleasure to collaborate with. The second you see his designs you can tell that he really understood your vision and was able to translate just a few sample images and a short conversation into something beautiful."
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Justin J.