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Jamie's Deli

Job type:
Logo and Visual Identity Design
Client | Agency:
Concept Project
Creative Brief:

Develop a logo and visual identity concept for a local deli and sandwich shop. The client, Jamie Valentino, recently moved to California after spending most his life in N.Y.C. and working in his uncle's deli. The objective was to develop a look representative of the personality, history, and family origins of his Deli.

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Moodboard

Process

I referenced some my favorite local sandwich spots as well as textures and details found throughout New York City to create a unique yet fitting aesthetic for this concept.

Wrap Up

Inspired by the intertwining lines on a NYC subway map, old fashioned, western style typography amongst other references, this logo combines elements from Arroyo Grande's small town character and Jamie's N.Y.C. background.

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