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Jack Matthews

Veterans Invitational

Job type:
Brand Identity Design
Client | Agency:
Jason Chatham
Creative Brief:

The Jack Matthews Veterans Invitational tournament unites some of Northern California's best high school baseball teams to compete at the Napa Veterans Home of CA. In honor of his grandpa, WWII Veteran Jack Matthews, Coach Jason Chatham wanted the tournament's brand to accomplish three things: Represent hard work, commitment, & pride, capture the essence of America's Pastime & the Golden Era of Baseball, and simply speaking, look badass!

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Process Sketches
Process Sketches
Final 3 Concepts

Process

The logo needed to embody the sport's rich history, the excitement of the game today and honor the veteran community. I pulled incredible typographic examples from the baseball world in addition to classic elements of the American flag and U.S iconography.

Wrap Up

"We needed a professional logo platform and branding for a tournament we are launching.  We wanted a digital presence in addition to merchandising but we weren't sure exactly what look we were after.
After meeting with Victorio and explaining the event, he was able to not only capture the spirit of our fan base but the game of baseball itself. We now have a stunning graphical presence to use in advertising, social media, and apparel.  Victorio Suarez is highly recommended!"
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Coach Jason Chatham
Napa High School | Napa, CA
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